This Week's Word:

Paraskavedekatriaphobia (noun)

Pronunciation:
[pê-ræs-kê-vey-
dê-kæ-tri-ê-'fo-bi-yê]



Definition: The Fear of Friday the Thirteenth, a form of triskaidekaphobia, the fear of the number thirteen.

---

I'm sharing this word and the meaning behind it with all of my web log readers for two reasons:

• I just became educated as to the reasons why Friday the 13th is considered unlucky.*
  
  
• I have a plan to make it thirteen percent luckier for all of our college luggage customers to help compensate for the bad luck! There doesn't seem to be an irrational fear of a sale. Not that I can find.

For the full 24 hours of Friday, July 13, 2007 our entire online catalog of collegiate travel gear will be programmed to give an incredibly lucky

13% Discount

on all purchases made at CollegiateLuggage.com (not valid with other offers).

On this July Friday the 13th, just claim your 13% off discount by inputing the Discount Coupon Code "Lucky13" when prompted while purchasing.

That's right -- you'll get lucky with 13% Off our regular purchase prices (exclusive of freight and tax) for any and all items on our collegiate luggage website on Friday the 13th.

But this luck only holds if you order during the 24-hours window of Friday the 13th and input the Discount Coupon Code "Lucky13".

Once our computer's clock strikes midnight on Saturday the 14th, the offer's luck runs out and it's back to the full retail prices.

So, knowing that we are the only company offering college luggage with your school's logo, and seeing how our Victorinox® Swiss Army Brand is the only collegiate luggage line available anywhere, you've gotta ask yourself:

"Do I feel lucky?"

Don't let this 24-hour "Lucky 13" window of opportunity close without taking advantage of our generosity.

Imagine the horror if you miss it!


* For a complete and exhaustively-researched history of Friday the Thirteenth, visit:
Facts about Friday the 13th